Project Management: Chelsea Flower Show 2012

Project:
I was asked by Andrew Fisher-Tomlin, on behalf of the RHS, to design and install a stand for the RHS Product of the Year competition, held annually at Chelsea Flower Show.

I was given a veryMeadow box - crop small budget for materials and a brief explaining the criteria for how the 10 short-listed products should be displayed, and put forward several options. The one chosen route was based around the idea of “an incident in a packaging factory”, with a stack of cardboard boxes looking like they’d fallen over and the contents been scattered everywhere. Meadow turf was proposed to add greenery, texture and a more organic feel to the installation.

I managed the budget in terms of buying all materials, as well as a team of sub-contractors I brought in to help with the build. I also liaised directly with all the shortlisted companies in order to obtain imagery and information on the products in order to create a one-pager to be displayed with their product.

The stand received great feedback, with both the RHS and visitors feeling it brought a youthful and vibrant edge to a very well-established part of the show.

Initial Visuals:

Stack of boxes - v1.2 - View 1 - Master

Stack of boxes - v1.2 - View 2 - Master

 

Photos of final stand:

 

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